Digital Marketing Manager

Job Title: Digital Marketing Manager

Reports to: Managing Director and Sales Director

Hours: 8:30am to 5:30pm
Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD
Salary: Starting from £28k

Job Purpose

The Digital Marketing Manager is responsible for designing and delivering data-driven marketing activity that generates, nurtures, and qualifies new business opportunities. The role blends strategic marketing, campaign execution, and performance analysis to build a strong, predictable pipeline of qualified prospects for the sales team.

Acting as the commercial link between marketing and business development, the Digital Marketing Manager ensures that every campaign contributes directly to revenue growth by identifying the right audiences, driving engagement, and qualifying interest in readiness for conversion.

Key Tasks and Responsibilities

Lead Generation & Prospect Qualification

• Build, maintain, and refresh segmented target lists of prospective clients using LinkedIn, CRM, industry databases, job boards, and competitor research.
• Deliver a structured programme of digital outreach, including personalised email sequences, LinkedIn campaigns, and content-led lead generation.
• Research each prospect to understand sector priorities, workforce trends, and hiring potential before engagement.
• Develop and test campaign messaging that resonates with specific audiences (sector, size, or location).
• Generate and qualify inbound and outbound leads, applying agreed qualification criteria to ensure alignment with target client profiles.
• Coordinate discovery calls or introductions for qualified prospects, providing context and notes to the Business Development or Operations team for follow-up.
• Record and track all outreach and lead qualification activity in CRM to maintain accurate visibility of engagement and conversion metrics.
• Attend sector events or webinars (virtually or in person) to identify new leads, network with potential clients, and capture content for future campaigns.

Marketing Campaigns & Brand Visibility

• Plan, deliver, and optimise multi-channel digital marketing campaigns across LinkedIn, email, website, SEO, and paid advertising.
• Write and publish engaging content — posts, case studies, blogs, and newsletters — that attract and nurture target prospects, and update to build both personal and company profile; engage daily with target clients by commenting, sharing, and messaging.
• Manage and grow the company’s digital presence, ensuring consistent messaging and tone across all platforms.
• Design and execute targeted email marketing campaigns to re-engage lapsed clients and nurture early-stage leads.
• Create, edit, and circulate the company’s monthly newsletter, ensuring content is relevant, professional, and aligned to business objectives.
• Collaborate with consultants and BDMs to promote live vacancies, success stories, and thought-leadership content that demonstrates expertise and credibility.
• Build a library of marketing assets including brochures, service guides, testimonials, and video content to support lead generation.
• Analyse channel performance (traffic, engagement, conversions) and report monthly with actionable recommendations.
• Ensure all campaigns comply with brand, GDPR, and ethical marketing standards.

CRM, Automation & Data Management

• Maintain complete and accurate data within the CRM, ensuring all leads, prospects, and contacts into the CRM promptly and accurately.
• Ensure all contacts are tagged, segmented, and kept up to date.

• Utilise automation tools and workflows to nurture leads, trigger follow-ups, and streamline prospect communication.
• Monitor lead journey stages — from initial engagement through to qualification and handover.
• Produce weekly reports detailing lead source, qualification rates, and conversion to meeting or opportunity.
• Collaborate with the Sales Director and Managing Director to ensure visibility of the marketing pipeline and performance outcomes.

Commercial & Strategic Focus

• Align all marketing activity to commercial objectives and revenue targets, ensuring campaigns generate measurable ROI.
• Monitor performance metrics including cost-per-lead, engagement rates, and conversion ratios, recommending improvements where needed.
• Conduct ongoing competitor and market research to identify emerging opportunities, service trends, and client pain points.
• Share insights and analytics with directors to inform broader business development strategy.
• Represent the company professionally at networking events, exhibitions, and online forums to enhance reputation and brand reach.

Account Growth & Client Retention Support

• Support client retention by delivering content and campaigns that strengthen relationships with existing clients.
• Collaborate with Operations and Consultants to promote high-performing client partnerships and seasonal recruitment success.
• Identify opportunities for cross-selling or account expansion through digital monitoring of engagement and campaign data.
• Assist in the creation of materials for quarterly service reviews, newsletters, and client communications.

Decision-Making & Autonomy

• Authority to plan, execute, and optimise digital marketing campaigns within approved budgets and brand guidelines.
• Accountable for ensuring all outreach and marketing activity is accurate, compliant, and commercially aligned.
• Expected to use professional judgement when prioritising marketing opportunities and prospect segments, escalating only where reputational or compliance risks arise.